On 20 May, 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it Became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
Tourism Malaysia has grown by LEAPS and bounds with its focus on promoting Malaysia at the domestic and international levels. It AIMS to market Malaysia as a premier destination of excellence in the region. Its vision is to Make the tourism industry, a prime contributor to the socio-economic development of the nation.
With the growth of world tourism and Malaysia's potential as a tourism destination, has Contributed to the change and focus in the country's tourism sector. It has helped generate foreign exchange earnings and substantive employment. Tourism Malaysia now has 34 overseas offices and 11 marketing representative.
[edit] Promotional Efforts
In September 2006, Tourism Malaysia signed a £ 2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea FC. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's Diverse cultures, beautiful locations and unique holiday Attractions has helped propel the country to the Forefront in tourism.
Tourism Malaysia in 2010 Announced That it would be making the Greater Efforts to attract New Zealanders. "Initiatives include a Greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng. [1]
The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism. [1]
